Churn Rate

Churn rate, also known as customer attrition rate, is a business metric that measures the rate at which customers or subscribers cancel or discontinue their relationship with a company or service. It is typically expressed as a percentage and is calculated by dividing the number of customers lost during a specific period by the total number of customers at the beginning of that period. Churn rate is an important metric for assessing customer retention and loyalty, as well as the overall health of a business.