Sales enablement training can be as challenging as it is essential, but sales managers are wasting a valuable asset if they aren’t including their superstar salespeople in the sales training process. The insights and experiences senior salespeople have accumulated over years and years in the industry can be invaluable to their fledgling colleagues, but sales managers are often concerned that leveraging this expertise will muddy the chain of command or confuse their sales team. This is a mistake. On-the-job learning isn’t an either-or situation; new salespeople can learn from coworkers without disregarding the wisdom of their superiors. And on the other end, sales managers can actually make their job easier by taking advantage of everything their most successful salespeople have to offer.
Creating Training Materials Collaboratively
Even though a learning management system (LMS) offers companies a number of great benefits, its primary functions will always be employee on-boarding and continuing training. With a flexible and highly-customizable LMS, sales managers can easily incorporate senior salespeople’s knowledge into the content they deliver to new recruits.
The right LMS allows managers to craft interactive, engaging courses, on-boarding flows, and product walk-throughs in a matter of minutes, making it easy to insert suggestions from experienced personnel as they trickle in. With a good LMS, tweaking your sales enablement training program doesn’t require a revamp of the whole system, meaning collaborating on training content production can – and should – be an ongoing endeavor.